The Sisters in Crime Mystery Book Consumer Study is done and is online. I will look for the link and give it to you later. Analyzing the results should help in planning marketing strategies. So I will be looking at the study closely in the days and weeks ahead. I haven't read the study yet -- and I look forward to seeing some of the racial demographics -- but here are some of the results. (I am quoting below directly from the e-mail I got today.)
The majority of mystery/crime fiction buyers tend to be women over the age of 45. Overall, 68 percent of mysteries are purchased by women; more than half of mystery buyers are more than 45 years of age. Buyers 18 to 44 years of age purchase 31 percent of the mysteries sold.
Most of the mystery buyers – 48 percent – live in suburban areas, 27 percent reside in rural areas and 25 percent live in urban areas.
The majority of mysteries – 35 percent – are purchased by individuals who live in the South, 26 percent are purchased by people in the West, 20 percent by those in the Midwest and 19 percent by individuals in the Northeast.
Mysteries are obtained mostly through purchases from brick-and-mortar stores, followed by library borrowing and online purchasing. A total of 39 percent are obtained through in-store purchases, 19 percent are borrowed from libraries and 17 percent are purchased online. Online purchases in the mystery genre top those for other types of fiction.
More later.
Thanks for reading and keep writing.
No comments:
Post a Comment