Marketing II

I was working today on a freelance article I do regularly for a client and was speaking a marketing expert who focuses on law firm marketing. And she said something that I think applies to marketing in general and can certainly be applied to marketing and promotions for a book.

She said you must 'analyze, plan, execute, measure results, modify (actions, if necessary) and repeat -- on a never-ending basis.'

I am writing this down because I don't want to forget it. (Well, I am going to use it in the article but I wanted to have it here first.) It will come in handy for marketing the racing anthology and when i sign with a publisher.

Thanks for reading and keep writing.